Several years ago, Bill lived in San Diego for almost 40 years. Looking to change his life, he and his then partner Tim decided to open an adult shop like no other. This is what became Pleasures and Treasures. It was located in North Park in an old Craftsman house. The historic building had the old built-ins, wooden floors, and class. This store became a success by being friendly, educated and knew the inventory. They outgrew that location and moved down the street to a much larger location. It is still there. Check it out. Life changed and Bill had a new partner Joey, and they wanted to move to Palm Springs and strike out again. Here is where Not So Innocent began . A boutique style shop that looks sharp, well appointed, and insists that all employees are polite, learns the product, and treats customers as guests. Today we are the only gay owned adult shop that caters to both men and women equally. It is this belief that has us going on almost 9 years strong.